LCD TV Will Remain the #1 TV Technology, says NPD DisplaySearch in a pers release of its Quarterly Global TV Shipment and Forecast Report. DisplaySearch added that LCD TV shipments will rise from 206M units in 2011 to 225M units in 2012, an increase of 9%. LCD will account for more than 82% of all global TV shipments in 2011, rising to more than 88% in 2012, as demand for plasma falls and OLED TVs arrive late in the year in small quantities and at high prices.
Currently, LCD presents as a strong competitive technology at all sizes and should climb to more than 95% share by 2014 as CRT fades and OLED is slow to grow.
The report indicates that the worldwide forecast for 3D TVs was slightly increased to more than 23M units in 2011 through better than expected growth in emerging markets and Europe. By contrast, demand in North America has been surprisingly soft for 3D, and may only reach 3.6 million units in 2011 as US consumers remain very price sensitive.
Speaking to the market area, the NPD DisplaySearch report shows that the emerging regions, which includes China, Asia Pacific, Latin America, Eastern Europe, and Middle East / Africa, will account for the majority of flat panel TV growth over the next four years, averaging 11% growth each year.
“In fact, China has become the largest market for flat panel TVs and will continue to be throughout the forecast period, ” said the report. The Asia Pacific region is positioned for strongest growth as the late-adopting India market begins to boom.
Source: Quarterly Global TV Shipment and Forecast Report
